Communication campaign made to incentivise the use of digital services? Money put into communication?

The threshold to useing newly developed digital services must be as low as possible (max accessibility). So, max on communication (and long campaign), max on explanation (on why digital is used as well as the existence of an easy to understand manual/intuitive preferably). Then, incentives are not so much needed. It would be the right and easy choice.

Specifically addressing digital divide

Lack of in-depth categorisation of users (especially age, level of education) for over-time analysis

Number of city apps and their topics, what are cities offering their citizens