Towards User Centric Public Services
[...] * many local authorities have made or are making the transition from a local information website in which the services appeared to be hidden to a portal website that is structured based upon the needs of users and their search for specific local digital public services;
many retail websites, such as insurance companies, transition towards chat(bot) driven websites, where the customer journey starts with a question. in my own words: where the "search" field is no longer in the upper right corner, but at the core/center of the service.
Bjorn Dirkse, 23/04/2021 13:56